Val ButaleBotswana Writer & Creative Marketer

I trained as a marketer at the University of Botswana and learned to write in production offices. Those two things are not separate skills to me. A television script and a campaign both begin with the same question: whose attention am I asking for, and what am I giving them in return?

Since 2021 I have written television series — Sparkle, The Ex's Dilemma, Mma Moruti, Colours — and worked as a script supervisor on productions including African Business Heroes 2021. Alongside that I manage social media for companies across food, construction and medical sectors, and I have designed and built websites for clients as a self-taught WordPress designer.

Storytelling, scriptwriting, marketing, digital content, branding, creative direction and entrepreneurship all pull in the same direction: making an idea clear enough that someone else wants to carry it.