Disclaimer: This project was undertaken during my employment at Botswana Digital Gems (gems.co.bw). Although the final designs are my work (unless expressly stated), there was some consultation with other team members to ensure success.
Project Summary:
Lotus Chiropractic Botswana is the chiropractic practice of Dr. Michelle Scott based in Gaborone, Botswana. Their social media is largely used to inform users about the benefits of chiropractic care and how anyone can benefit from it. They required refreshed graphics that communicate the benefits of chiropractic care, and continued social media management.
Project Goals:
- Produce eye-catching and engaging multimedia content that educates users on the importance of chiropractic treatment for all ages, showcases Dr. Scott working on clients, and uses chiropractic-related humour to encourage post-sharing.
- Use corporate identity brand elements along with client-generated media to ensure a professional look
- Confirm health advice content with Dr. Scott before posting to social media.
- Seek client permission with the option to blur faces as well.
Deliverables:
- Social Media multimedia graphics for Meta (Facebook and Instagram)
- Related captions
- Engaging with social media users
- Post Scheduling
- Monthly Reports
In-Scope:
- Social Media Management
- Conceptualizing content
Out of Scope:
- Web Design
- Conducting promotions at the location
Visit Lotus Chiropractic Botswana website.
Facebook: Lotus Chiropractic Botswana
Instagram: lotuschiropractic
Video educating audience on the diverse applications of chiropractic care
General educational post with video to better communicate a point.
Post using graphics and client generated media to create a professional looking post.