Disclaimer: This project was undertaken during my employment at Botswana Digital Gems (gems.co.bw). Although the final designs are my work (unless expressly stated), there was some consultation with other team members to ensure success.
Project Summary:
Cloud Point is a wholly citizen-owned company offering a full and comprehensive range of Information Technology (IT) services to small, medium, and large enterprises. They are also an official MSP (Managed Service Provider) of Acronis Cybersecurity solutions.
Project Goals:
- Produce eye-catching and engaging multimedia content that showcases Cloud Point and Acronis services, details their benefits, and communicates how to get started (contact details for a Call-To-Action).
- Use industry-related stock images as an aesthetic backdrop to text-driven informative content.
- Use animations and audio to turn standard image-text combos into video (videos tend to have more reach and engagement).
- Develop and implement an email marketing strategy to promote Acronis services.
Deliverables:
- Social Media multimedia graphics for Meta (Facebook and Instagram) and LinkedIn.
- Engaging with social media users
- Post Scheduling
- Monthly Reports
In-Scope:
- Design informative social media content
- Manage social media page
- Develop Email Marketing text with Call-To-Action
Out of Scope:
- Website Design
- Conceptualizing fieldwork promotions
Meta (Facebook / Instagram) : Cloud Point / cloudpointbw
LinkedIn: Cloud Point BW
Stock video used to promote Acronis services for Clou Point’s “Peace of Mind” campaign