Disclaimer: This project was undertaken during my employment at Botswana Digital Gems (gems.co.bw). Although the final designs are my work (unless expressly stated), there was some consultation with other team members to ensure success.
Project Summary:
Pie Time shops sell pies and other confectionaries from their locations in Main Mall and Rail Park Mall. They also sell their own brand of frozen pies in multiple supermarkets nationwide. They require social media management and the design of content so as to engage with customers on Facebook and Instagram.
Project Goals:
- Produce eye-catching and engaging multimedia content that showcases Pie Time products, uses emotion to encourage users to purchase, and enjoy them, and shares testimonials sourced from user comments.
- Use animations and audio to turn standard image-text combos into video (videos tend to have more reach and engagement).
- Source stock images online to enhance the posts
Deliverables:
- Social Media multimedia graphics for Meta (Facebook and Instagram)
- Related captions
- Engaging with social media users
- Post Scheduling
- Monthly Reports
In-Scope:
- Social Media multimedia posts
- Social Media management
Out of Scope:
- Creating promotions and competitions
Facebook: Pie Time
Instagram: pietimeanytime
Video post using stock video, text and client provided image.
Using animations to turn static images into video.