Disclaimer: This project was undertaken during my employment at Botswana Digital Gems (gems.co.bw). Although the final designs are my work (unless expressly stated), there was some consultation with other team members to ensure success.
Project Summary:
Senn Foods is a manufacturer of fast-moving consumer goods, particularly in the processed and cold meat space. They want a sustained social media presence to inform social media users of their products, competitions, specials, and more.
Project Goals:
- Produce eye-catching and engaging multimedia content that showcases Senn Foods products, ideas on how to enjoy them, and testimonials sourced from user comments.
- Use brand-specific stock images as an aesthetic backdrop to text-driven content.
- Use animations and audio to turn standard image-text combos into video (videos tend to have more reach and engagement).
Deliverables:
- Social Media multimedia graphics for Meta (Facebook and Instagram)
- Engaging with social media users
- Post Scheduling
- Monthly Reports
In-Scope:
- Design informative social media content
- Manage social media page
- Create and implement social media promotions and competitions
Out of Scope:
- Website Design
- Conceptualizing fieldwork promotions
Facebook: Senn Foods / Senn Foods Factory Shops
Instagram: sennfoodsbw
Static product images turned into video with animation and audio.
Using stock video and audio to create media for the #KeepRefrigerated campaign