Sparkle
Writer — Seasons 1, 2 & 3
Lenswood Productions
Seasons 1 & 2 (26 episodes) purchased by NowTV.
Curriculum vitae
Valentine Kabo ButaleProfessional CV — Writing, Marketing & Creative Work
Writer, scriptwriter, social media manager and marketer based in Gaborone, Botswana. This page brings my writing and marketing CVs together in one place.
Professional profile
Who I am, in short
I am a Business Administration (Marketing) graduate of the University of Botswana with a working life split between writing and marketing. I write for television and film — scripts, series development and script supervision — and I write commercially: copywriting, articles and brand storytelling. My short story “The Reckoning” is published on Petlwana.com.
On the marketing side I manage social media accounts for large enterprises and SMEs across food, construction and medical industries, create graphics and video content, and design promotional items and merchandise. I am a self-taught WordPress web designer, a freelance public speaker, and I keep sharpening the analytical side of the work through certification in data analytics and project management.
Experience
Professional experience
Feb 2022 – Present
Gaborone, Botswana
Social Media Manager & Copywriter
Botswana Digital Gems
- Manage social media pages for multiple client companies across food, construction and medical industries.
- Handle digital marketing and copywriting for online content across enterprise and SME clients.
- Create social media content, including graphics and video.
2022 – Present
Gaborone, Botswana
Writer & Script Supervisor
Horizon Wave Productions (part-time)
- Writer and Script Supervisor on the production of Mma Moruti.
- Assistant Writer for the Botash video advert.
2021 – 2024
Gaborone, Botswana
Writer
Lenswood Productions (part-time)
- Writer for Sparkle (Seasons 1, 2 & 3).
- Writer for The Ex's Dilemma (Seasons 1 & 2).
2017 – 2021
Gaborone, Botswana
Script Supervisor & Production Assistant
Horizon Wave Productions
- Script Supervisor and Production Assistant for African Business Heroes 2021, profiling Ketshephaone Jacob (Bulb World Founder & CEO).
- Writer on Colours.
Aug 2019 – Sep 2020
Gaborone, Botswana
Junior Associate, Retail in Services
Unimoni Bureau de Change
- Worked in customer services and business development for the Westgate Mall and Mogoditshane branches.
Sep 2017 – Aug 2019
Gaborone, Botswana
Part-time Marketing Consultant
Desmad (Pty) Ltd
- Conceptualised and designed promotional items for client companies.
- Formulated marketing strategies for clients.
Feb 2017 – Sep 2017
Gaborone, Botswana
Part-time Marketing Consultant
Space Interiors / Madamz BnB
- Developed the marketing plan and designed promotional tools.
- Initiated a photo shoot to showcase products.
- Conducted market research through questionnaires and interviews to support data-driven decision making.
Oct 2014 – Jan 2015
Gaborone, Botswana
Marketing Assistant (Intern)
The Botswana Society (NGO)
- Developed the marketing plan and budget.
- Presented on the Gaborone City Tour during the 2014 Public Forum on Gaborone Water Shortage at Livingstone Kolobeng College.
Writing & screen
Projects and credits
The Ex's Dilemma
Writer — Seasons 1 & 2
Lenswood Productions
Season 1 (13 episodes) purchased by NowTV.
Mma Moruti
Writer & Script Supervisor
Horizon Wave Productions
Television production.
African Business Heroes 2021
Script Supervisor & Production Assistant
Horizon Wave Productions
Profiling Ketshephaone Jacob, Founder & CEO of Bulb World.
Colours
Writer
Horizon Wave Productions
Screen project.
Botash Video Advert
Assistant Writer
Horizon Wave Productions
Commercial advertising script.
The Reckoning
Author — short story
Published on Petlwana.com
Published short fiction.
Marketing & creative
Marketing and creative experience
I manage social media pages for multiple client companies, producing the strategy, the copy and the graphics and video that go with it. Earlier consultancy roles saw me develop marketing plans and budgets, run market research through questionnaires and interviews, design promotional tools and initiate product photo shoots.
Entrepreneurship runs through it: I take on freelance scriptwriting, public speaking and merchandise work independently, and I completed the University of Stellenbosch Business School Youth Entrepreneurship programme.
Websites designed and built
Kiddies Academy
Daycare website built on WordPress.
LawyerBW
Legal directory website built on WordPress.
Mpho E Mpofu
Website for a Zimbabwean philanthropist and Chevening scholar.
Education
Qualifications
2010 – 2014
Bachelor of Business Administration (Marketing)
University of Botswana
CGPA 3.7 — Second Class Upper Division.
2023
Dreamers Exchange: Content Creators & Filmmakers Masterclasses
Dreams Alive Club
Certificates
Continued learning
- Google Data Analytics (Coursera)
- Google Project Management (Coursera)
- Excel Skills for Business (Coursera)
- Youth Entrepreneurship (University of Stellenbosch Business School — Executive Development)
Skills
What I bring to a project
Writing & Storytelling
- Scriptwriting (TV & film)
- Series development
- Literary & creative writing
- Short fiction
- Copywriting
- Articles & blogs
Marketing & Communications
- Marketing strategy
- Marketing plans & budgets
- Market research
- Business development
- Public speaking, presenting & hosting
Content & Digital
- Social media management
- Content creation (graphics & video)
- Digital marketing
- Front-end web design (WordPress)
Creative & Branding
- Graphic design
- Promotional item design
- Merchandise concepts
- Creative direction
Technical & Platforms
- Canva
- Adobe Photoshop
- Adobe InDesign
- WordPress
- MS Excel & Projects
- Asana
- Data analysis, cleaning & visualisation
Recognition
Awards & achievements
- Sparkle Seasons 1 & 2 (26 episodes) purchased by NowTV.
- The Ex's Dilemma Season 1 (13 episodes) purchased by NowTV.
- “The Reckoning” short story published on Petlwana.com.
- Selected for the Dreamers Exchange: Content Creators & Filmmakers Masterclasses (2023).
- Graduated with a CGPA of 3.7, Second Class Upper Division, University of Botswana.