Services

What I can make with you

Whether you need a script, a campaign, a voice, merchandise or a whole identity, I bring the same approach: understand the audience, find the story, then make it look and sound like it belongs to you.

Writing & Scriptwriting

Writing is where I started and it is still the centre of everything I do. I have written television series for Lenswood Productions and Horizon Wave Productions, worked as a script supervisor on screen productions, and published short fiction. That professional screen experience shapes how I write for brands too — structure first, then voice.

Film scripts
Television scripts
Series development
Concepts & treatments
Synopses
Character development
Creative writing
Copywriting
Blog & article writing
Brand storytelling
Marketing copy
Website copy
Social media copy

Discuss a writing project

Content Creation

I currently manage social media for companies across food, construction and medical industries, so I know what it takes to keep a page alive with something worth watching. Because I write and market, the content I make is not decoration — it carries a message and it is built to be seen.

Social media concepts
Short-form video concepts
Creative campaigns
Content strategy
Scripted social media content
Branded content
Photography & video creative direction
Campaign ideas
Story-driven digital content

Plan your content

Val Butale at a content creators and filmmakers masterclass

Voice-over

I record clear, considered voice-over for brands and productions. Years of public speaking, presenting and hosting mean I read for meaning rather than just reading words, and my writing background helps me shape a script that actually sounds right when spoken aloud.

Advertising
Social media videos
Corporate videos
Explainer videos
Narration
Digital campaigns
Promotional content

Request a sample

Merchandise Design

I have been conceptualising and designing promotional items for client companies since 2017. I help individuals, organisations, events and businesses turn an idea into apparel and merchandise people actually want to wear.

Corporate apparel
Event apparel
Branded merchandise
Campaign merchandise
Custom T-shirts
Creative merchandise concepts
Print-ready artwork & design concepts

I run merchandise projects through Kapari, where you can explore options, build your requirements and request a quote in a few minutes.

Design your merchandise

Branding

A brand is a visual discipline and a communication discipline at once. With a marketing degree, a decade of creative work and a writer's ear, I help businesses translate an idea into an identity that looks consistent and sounds like someone you would want to deal with.

Brand concepts
Visual identity direction
Brand messaging
Campaign identity
Social media branding
Creative direction
Merchandise branding
Marketing collateral
Brand storytelling

Build your brand

Not sure which one you need? Start with the idea.

Get in touch